The program aims to enhance efficiency and effectiveness in both the public and private sector. This is achieved through designing interactive data visualizations that allow managers to make better decisions.
The research organization is comprised of academic institutions, business intelligence vendors and user organizations. The program is directed to 50 carefully selected organizations aspiring enhanced efficiency and effectiveness.
The researchers involved in the program continually communicate their results through academic publications and anonymized case descriptions. The outcome also entails best-practice and design descriptions.